Reason Why | Blog

sam19977

Dec 162 min read

Testing your emplyer brand with your target audience

They couldn’t afford to not get this right. The results were positive, but confusing. Testing your employer branding is crucial,...

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sam19977

Dec 135 min read

What is an EVP and why is it important?

It can be hard to make a claim for the full worth of an EVP. A panel discussion I watched from EB Stars (link at the bottom) put it...

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sam19977

Dec 112 min read

How to Build an Irresistible Employer Brand That Attracts (and Keeps) Top Talent

We've all experienced that feeling - you start a new job excited, but a few months in, the thrill is gone. The company culture isn't what...

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sam19977

Dec 51 min read

Is your team struggling with high turnover and low engagement?

We get it - in today's competitive talent market, it's harder than ever to attract and retain top performers. You pour resources into...

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sam19977

Nov 294 min read

Employer value proposition example

...and why that is hard to find! My post about EVPs not being a strapline generated more interest than I’ve had for a while, so I thought...

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sam19977

Nov 155 min read

Measuring the effectiveness of change and change communication

Organisations make a lot of change. Not all of it is successful change. You’ll have read many times that the failure rate is 70%. (Got a...

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sam19977

Nov 15 min read

Is a Model Approach the Right Fit for Your Employer Value Proposition (EVP)?

Over the years, I've crafted countless EVPs, each one unique and tailored to its specific context. Recently, though, I've found myself...

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sam19977

Oct 186 min read

How to drive employee engagement: Accuracy of understanding

Last time I talked about the mis-application of engagement survey results. Specifically, if you treat them as a target rather than a...

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sam19977

Oct 47 min read

How to drive employee engagement: When a measure becomes a target, it ceases to be a good measure

This is Goodhart’s Law. We see this all the time in our everyday life. Probably the most obvious example to us all is in the world of...

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Employer branding metrics – are you changing candidates’ perceptions?

sam19977

Sep 206 min read

Employer branding metrics – are you changing candidates’ perceptions?

Getting an external view of how you are perceived as an employer. It's generally the hardest, and most expensive, part of your insight or...

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sam19977

Sep 57 min read

How to measure employer branding

When employers activate their employer brand, they need to know the impact they are having. Not in terms of vanity metrics in terms of...

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sam19977

Jul 195 min read

Joy at Work - Ensuring Quality Research

I’ve set out to discover if Joy at Work is important To do so I’ve cashed in 500 quid of YouGov credit to reach a nationally...

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sam19977

Jul 55 min read

Bridging the Gap - Measure Communications Effectiveness

The Problem with Measurement Effective measurement continues to be an issue – it continues to be a topic of conversation among employer...

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sam19977

Jun 214 min read

Purpose at Work

Purpose – with your organisation Recently I conducted a review of the evidence around purpose at work, and whether it has become more...

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sam19977

Jun 75 min read

Working towards EVP, in a more agile way

How to get the value, without the wait. An EVP has more value than you think EVPs are very often thought of as a way to enhance your...

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sam19977

Jun 31 min read

Coaching and Mentoring for Employee Listening

You want to listen to your employees, perhaps to improve employee engagement, perhaps to develop your EVP, perhaps to stimulate ideas for...

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sam19977

May 247 min read

How to develop your employer value proposition

By ensuring you understand the problem you need to solve How to develop your employer value proposition: Before you get to the research…...

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sam19977

May 202 min read

How to measure employee engagement

This was perhaps the single most insightful and useful research comments I've ever had. The task: A company proposes to close staff...

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People are terrible at following instructions

sam19977

May 162 min read

People are terrible at following instructions

“Acacia Avenue? Yeah, mate. You wanna take the first right, go about 100 yards then …” Save your breath. They’re nodding. They’re saying...

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sam19977

May 105 min read

Employee Engagement Internal Communication

I was recently involved in a tendering process which was hard to respond to, because the need wasn’t clear. They were looking for support...

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